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Beitrag Jan 20 2007, 14:09 PM
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Google SEO and Getting the Link Balance Right
Posted by Ignat in Search Engine Optimization - 12/31/2005

I have had many people asking me "what is the right balance for inbound vs. outbound links?" In other words, what are the consequences of having one outweighing the other or having an approximately equal number of both?

By now you know that Google ranks sites according to a number of relevant inbound links. The way it treats outgoing links is still a question and to tell you the truth, you can't be sure what role outbound links play in Google's ranking algorithms. Many actually believe that blogs have broken through Google's ranking algorithm as they link outwards considerably more than any other web site and as you know, blogs tend to be placed higher in SERPs. While I can go on speculating about the value of outbound links, there are a few important points to consider when placing them in your content.

You should avoid linking to bad neighborhoods. It is no surprise that this action will devalue your site. Google considers "bad neighborhoods" to be obvious spam sites or forums and anything else that may look suspicious. If you must link out to bad neighborhoods, make use of rel="nofollow" tag. You should also place little thought into outgoing links and use them whenever citing information or recommending a site. There is more important fish to fry - incoming links. Obviously incoming links hold more value than outgoing links and they should be your number one priority throughout an SEO process.

While debate of outgoing links will still continue, there is nothing holding you back to cite plenty. Blogs are an interesting way to experiment with this theory and build up a respectful social network based on quality outbound links. Be bold, link out.

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