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> [SEO] Increase Google Adsense Relevance, Einzelne Sektionen der Seite hervorheben
jan
Beitrag Aug 9 2008, 09:59 AM
Beitrag #1


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http://communityseo.com/forums/Increase-Go...ance-t1059.html

Google's Adsense does a pretty decent job of delivering relevant results, but too often the advertising is not at all related to the topic, or even the forum being viewed. I was able to increase my click through rate by using the targeting feature, and focusing the Adsense bots on the content. You should see an increase in the click through rate, and the ecpm through higher smart pricing. Let me know you're results if you give it a try!

In the ACP, make the following edits on the default skin your bots use. If you have Google ad section targeting already in your skin (i.e. Header & Footer Wrapper <% BOARD %>) you should remove it first.

ACP -> Look & Feel (tab) -> Skin Manager -> Edit template HTML...

Topic View, RenderRow
Find:

CODE
{$post['post']}
                {$post['edit_by']}



Replace with:

CODE
<!-- google_ad_section_start -->
                {$post['post']}
<!-- google_ad_section_end -->
                {$post['edit_by']}



Topic View, topic_page_top
Find:

CODE
<td width='99%' style='word-wrap:break-word;'><div><{CAT_IMG}> <b>{$data['TOPIC']['title']}</b>{$data['TOPIC']['description']}</div></td>


Replace with:

CODE
<td width='99%' style='word-wrap:break-word;'><div><{CAT_IMG}> <b><!-- google_ad_section_start -->{$data['TOPIC']['title']}</b>{$data['TOPIC']['description']}<!-- google_ad_section_end --></div></td>



Optional, to increase the relevance for the forum index view (one level below the board index), edit the following...
Forum Index, PageTop
Find:

CODE
<td width='99%'><div><{CAT_IMG}> {$data['name']}</div></td>



Replace:

CODE
<td width='99%'><div><{CAT_IMG}> <!-- google_ad_section_start -->{$data['name']}<!-- google_ad_section_end --></div></td>



Forum Index, render_forum_row
Find:

CODE
<div>
            {$data['go_new_post']}{$data['prefix']} {$data['attach_img']}<span id='tid-span-{$data['tid']}'><a id="tid-link-{$data['tid']}" href="{$this->ipsclass->base_url}showtopic={$data['tid']}" title="{$this->ipsclass->lang['topic_started_on']} {$data['start_date']}">{$data['title']}</a></span> {$data['PAGES']}
            <div class="desc"><span onclick='return span_desc_to_input("{$data['tid']}");' id='tid-desc-{$data['tid']}'>{$data['description']}</span></div></div>



Replace with:

CODE
<!-- google_ad_section_start --> <div>
            {$data['go_new_post']}{$data['prefix']} {$data['attach_img']}<span id='tid-span-{$data['tid']}'><a id="tid-link-{$data['tid']}" href="{$this->ipsclass->base_url}showtopic={$data['tid']}" title="{$this->ipsclass->lang['topic_started_on']} {$data['start_date']}"> {$data['title']}</a></span> {$data['PAGES']}
            <div class="desc"><span onclick='return span_desc_to_input("{$data['tid']}");' id='tid-desc-{$data['tid']}'>{$data
['description']} </span></div></div><!-- google_ad_section_end -->



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